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Smart cities and technology
Public Space Wi-Fi can range from providing Internet access in public buildings such as tourist offices or libraries to a network that encompasses the entire city’s public space. The Smart City connects people, objects and sensors, providing a better service to the entire population.
Smart Cities allow people free, limited, managed or chargeable access to the Internet across many public locations: buses, trains and subway stations, on the pavement, in libraries…
Wherever they may be, Wi-Fi makes it easier to deliver information to the user, promote shopping and entertainment, and deliver better services to everyone.
SMART CITY NEEDS:
- Simple connectivity for citizens and visitors
- An architecture that can meet the needs of today, and tomorrow
- Access that works with any device in any language
- A personalised digital environment
- Ability to deliver focussed marketing campaigns
- To send information and promote local business to all connected clients in real-time
- Provide the best tourist experience with map-guidance, shopping, entertainment and transportation information
- Easy and flexible on boarding
- Highly flexible and scalable architecture(on-premise or cloud)
- Target information and promotions based on user location
- Real-time information services based on location: parking availability, traffic conditions and incidents
- Data collection and analytics
- Aggregate with other data sources for analysis
- Create targeted marketing campaigns
- Push messages in real time
- Ensure clegal compliance
« CONNECT your guests, COLLECT information about their behaviour, ENGAGE with them through advertising and promotions. »
We Turn Your Wi-Fi Social and bring new traffic to your city !
Our free WiFi solutions in your city and connect your citizens
In the age of the digital revolution, local authorities must face up to new paradigms involving the evolution of users’ habits and behaviour. In this context, the installation of urban Wi-Fi appears to be one of the essential services of smartcities. Whether it is a comfort service for visitors or a new communication channel for citizens, Wi-Fi technology has untapped capacities. From citizen city to interactive city, there is only one step that many municipalities are now ready to take to improve the experience of their residents, visitors or employees. However, the right resources and technologies must be available.
Connected cities and digitalization
The development of mobility and the democratisation of new technologies are creating new value niches in the urban network. But the city, far from being omniscient, cannot know in advance all the needs of the different population flows. The main challenge of tomorrow’s smart cities is therefore to collect, aggregate and analyse all the data in their vicinity.
Wi-Fi, a proximity lever for cities connected to their inhabitants.
Wi-Fi in public spaces can be offered in public buildings such as tourist offices, town halls or bookshops, but can also be offered in the entire city. It is a familiar technology that most people understand and is gradually being deployed to ensure reliable and secure browsing.
Connected cities facilitate exchanges by offering an efficient, faster connection and by providing services for the population and its visitors. Residents can connect freely to free or paid Wi-Fi, have limited or unlimited access in many places: train stations, metro stations, in city centre streets and squares, in libraries – anywhere.
Wi-Fi, a vehicle for people and communication
UCOPIA, together with trusted and certified partners, deploys tailor-made connectivity solutions to offer a reliable and secure network. As an expert in engagement and proximity marketing, UCOPIA supports its clients in managing and using the data collected to create a unique experience.
Sketching out the project for a digital city requires upstream reflection to list all the levers on which to rely to build the city of tomorrow. One of these may take the form of an urban Wi-Fi network, which is sometimes already deployed: in a public space, in certain municipal premises or at certain events. While UCOPIA’s solutions make it possible to offer a connection portal and compliance with French and European regulations in certain public places, such as media libraries, town halls and the reception areas of administrative bodies, they can also support the development of an intelligent and connected city. By providing entire zones of free or restricted connection, by enabling real-time communication with the many user profiles, by providing a digital news area accessible to all, the applications of Wi-Fi within a smart city are numerous…
As far as the budget is concerned, local authorities can include the installation of Wi-Fi in their annual budget or devise alternative solutions that allow for self-financing. The monetisation of Wi-Fi is in fact an easily conceivable element depending on the smartcity project. In all cases, the technical implementation of smartcities relies on a variety of skills, from setting up a captive portal or a personalised internet portal to creating dedicated user paths to offer a customised experience of the city of the future.
Wi-Fi installation and regulatory constraints
The future of the digital city is intrinsically linked to regulatory developments that allow us to outline the legal framework for use. The information collected at the level of the captive portal is confidential data, which must be processed in accordance with the RGPD. For example, installing a Wi-Fi hotspot with the aim of offering or monetising an Internet connection makes the citizen city take on the role of Internet Service Provider, a role for which it is not always prepared. Delegating the management of the Internet portal to an external service provider, such as UCOPIA, allows the smartcity to refocus on its core business. As a Wi-Fi city operator, our company is involved in all phases of your project: from the connection portal, created to measure (from the design to the authentication processes) to the deployment of the infrastructure. Afterwards, UCOPIA’s experts will be able to assist you in monitoring and analysing the data collected through the captive portal to propose innovative and engaging solutions that will comply with the various legislations. To guarantee the satisfaction of your employees and users, you will always be assisted by our certified partners who will ensure the maintenance of our solutions, in close collaboration with our support team. Among the optional services that can be set up, restricted and regulated access allows smartcities to comply with legal obligations and reassure users:
- Setting up URL filtering (illegal downloading sites, streaming, games, etc.)
- Prohibition of access to certain types of sites (paedophile or terrorist nature, etc.)
- Respect for private life
- Securing sensitive data
Defining the concept of the interactive city
Local services used to be reserved for large urban centres, but they are constantly expanding, even to smaller communities. Setting up a Wi-Fipublic allows the community to cultivate a modern image, focused on the real needs of users. It can thus become a factor of attractiveness, both in terms of tourist activity and with a view to developing an intelligent city. When budgetary resources are insufficient, the use of participatory projects or external funding can facilitate the steps taken by the actors of the connected city.
Whether it is a question of making an interactive city map available to users or building a smart city offering free Internet access in its main neighbourhoods, the challenges of the connected city are manifold. UCOPIA accompanies smartcities in their thinking and offers them turnkey solutions.