RETAIL

Wi-Fi Retail : what is it?

Engage with customers and keep them coming back to the store with an unforgettable digital experience. Make connectivity so simple and your digital experience so inspiring that customers become brand ambassadors.
Knowing who your customers are and what they do digitally in store helps you interact better, deliver outstanding service and design a smarter digital experience through context appropriate promotions.
Integrate your on-line with your in-store shopping experience to improve your customers’ experience, make their visits more frequent welcome them back with a personalised message every time they reconnect.

Looking for more info or stories to engage your digital shoppers?

Have a look on our Proximity Marketing and have a talk on your data-driven strategy!

Wifi Retail, the essentials:

RETAIL NEEDS:

• Easy connection for customers
• A flexible and scalable architecture for stores of any size
• Compatibility with every device
• A personalised digital environment experience
• Analytics reports on shoppers’ behaviour & journey
• Creation of highly focused marketing campaigns
• To push messages to the visitors’ devices (promotional offers, real time & location relevant information)
• Leverage and measure customers’ satisfaction
• Legal obligation compliance (GDPR)

UCOPIA PROVIDES:

• Easy on boarding combining flexible personal data collection (self registration, social media authentication) as well as automatic re-authentication
• Flexible architecture and cost effective deployment model allowing hundreds of stores to be managed from a single datacentre
• Fully customisable in store digital experience
• Customer data collection and analytics
• Web injection to provide context relevant information to customers and enable marketing campaigns.
• Legal compliance (store connection data)