Wi-Fi Marketing: the new way to adress customers!
You may be wondering why Wi-Fi Marketing is going to trendy to almost essential in the new digital brands strategies. But in today’s world, wireless is ubiquitous.
Universities, enterprises, large public venues (stadiums, shopping malls, airports…), hotels, points of sale, healthcare institutions and smart cities are examples of places where, today, accessing Wi-Fi has become commonplace in serving users on the lookout for an always-on experience.
As Internet access has become affordable to all, and wireless hotspots are witnessing increasing footfalls, Wi-Fi is, in reality, turning out to be a powerful marketing platform! And the users usages are moving from emails to social networks. Customers business are waiting for a brands to create a strong and relevant social wifi to outperform their digital strategy. Customers are now going for more social and so do you.
Wifi becomes a marketing tool!
Let us presume for a moment that you are the manager of a hotel offering guest Wi-Fi access. While your wireless access infrastructure helps you easily manage guest access to the Internet, it can also profile such guests, and provide visibility on how they use your network. In compliance with applicable regulations, you get to learn about behavioral patterns across the spectrum of your customers, and can communicate with them in real time. Are you willing to boost revenues at your bar or restaurant? Then, how about displaying a banner for promoting your divine cocktails?
With such simple applications, your wireless network is no longer a burdensome expenditure to you, but, on the contrary, can be turned into a booster for your bottom line if used along with the appropriate tools.
With over 10 years of proven experience in Wi-Fi, UCOPIA has adopted an innovation-driven approach to take wireless to the next level, leveraging the next-generation version of its market-proven solution. We offer a panel of services that analyze and monetize usage of Wi-Fi. With the priority set on ease of use and untethered access, all new features can be centrally and easily managed by end-users from the UCOPIA Web Services platform.
Recently, two new services were made accessible to users:
- Wi-Fi Analytics, for data analytics
- Wi-Fi Marketing, for marketing campaign execution.
What are your benefits?
With Wi-Fi Analytics, you can collect activity-based data (marketing, technical, etc.), and earn valuable visibility from a variety of metrics, such as the number of unique visitors, their profiles, or the average duration of a session. This granular data can provide you with the means to improve your customer-focused communications by analyzing how your customers use the available wireless services.
With Wi-Fi Marketing, all communications can be personalized, thus ensuring that individualized messages get delivered in real time to your online users. Product offerings and special offers can be showcased through banners, pictures and videos that are injected directly into the user navigation session.
With wireless-based marketing, the promotion of services and new offerings has become child’s play.
Turn your Wi-Fi up with Ucopia!
