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5 tips for an effective dive in the phygital world

September 7th, 2018|

Our best practices for an efficient Phygital Strategy

Proximity marketing establishes a direct communication channel with the end user. It delivers a powerful messaging based on the user’s location and preferences, to strategically engage with him. Nevertheless, it is critical to facilitate and encourage the access of all user profiles to the Wi-Fi network. Indeed, why […]

Focus on the ‘One Channel Strategy’ in the retail industry

September 7th, 2018|

Single channel strategies: how to make points of sale smarter?
Digitization has transformed different facets of our daily lives and encouraged a sharp change in use cases. This is especially true in the retail industry where points of sale are key in the overall strategy. Today, 52% of buyers anticipate their purchases by combining on-site and online […]

Build today the ecosystem of the connected city of tomorrow.

September 7th, 2018|

Smart City: the 2.0 city requires Wi-Fi
As city and smartcities are turning more connected to optimize their management and services, they have reached a point where they just cannot do without Wi-Fi. This technology has become commonplace as the enabler of tomorrow’s smart cities. For these local authorities, the digitization trend, that includes the provisioning […]

Attractiveness of cities and territories …

September 7th, 2018|

Place marketing: is a city just a brand like any other?
Faced with strong competition to attract tourists and business, municipalities must step up efforts to modernize their service offerings and revamp their communications. The challenge is twofold: touristic and commercial; and to tackle it, cities need to switch to brand marketing tactics.

 
The new brand posture […]

UCOPIA’s expertise in a dedicated White Paper

July 24th, 2018|

Understanding the importance of customer data
In recent years, digitisation, stockpiling of data, technological evolution, and new laws and regulations have seen a renewed acceleration and have completely shaken up daily life for companies and individuals. There are numerous consequences, from the creation of new careers, to new digital challenges, to paradigm shifts. All of these […]

Back on the success of the FIFA WorldCup 2018 in Russia

July 24th, 2018|

The World Cup: how stadiums will attract crowds using the customer experience and their Wi-Fi networks
A week after the big win for Les Bleus in Moscow, this seems like a good time to revisit the opinion piece by Duc Phan published on 12 June 2018 in Siècle Digital, in which our expert explained the keys to offering […]

Which smartphone experiences to create in music festivals?

July 24th, 2018|

Music Festivals: without Wi-Fi, the party could be over
In 2017, French people spent, on average, close to five hours per day on their screens: in this ultra-connected era, music festivals, often located in isolated places without 4G, need to increase their digital offerings. It’s a true economic challenge and, facing growing competition, festivals are finding […]

Adapt your marketing strategy, the first keys after GDPR

July 23rd, 2018|

Will the GDPR move us into a new era in marketing strategies?
Compliance is not an end in itself. While the GDPR has a significant effect on marketing strategies by imposing new standards to be incorporated, it also pushes brands to adopt a new consumer-centric policy oriented towards authenticity. The opportunity for brands is to […]

Invent the tourism of the futur

July 23rd, 2018|

Wi-Fi: a real opportunity for towns!
While on holiday, 34% of French people make free Wi-Fi their top criterion in choosing a hotel. In the summer, just as during the rest of the year, Wi-Fi is more than ever before a top concern for people, a symptom of our ultra-connected society. For towns, Wi-Fi can be […]

Tailored digital experience: focus on the museums…

July 23rd, 2018|

Museums 2.0: a user experience to drive attendance  
In spite of more numerous and increasingly modern exhibitions, museums in Paris are struggling to stabilise their attendance rates. Causes include the 2015 terrorist attacks, which brought about a sharp drop in tourism, and a change in societal norms, with people seeing these strict cultural spaces, where […]