Retail and data: towards a 2.0 model?
The game-changer was “Digital”. Historically, e-commerce websites and physical sales outlets have historically been competing against each other. Regardless, the retail industry has changed profoundly; leaning heavily towards the goals of combining both models, thus resulting in end-to-end visibility at each step of the buyer’s journey, setting the emphasis […]
Retail and data: towards a 2.0 model?
Smart points of sales: mixing and matching the physical with the digital
First there was e-commerce, and next came m-commerce. Today, chatbots, artificial intelligence features and smart speakers are, altogether, causing an upheaval in traditional customer behavior … And this has a lasting, major impact on the retail industry. Keeping afloat in this rapidly changing economy […]
Retail: how to fight competition from marketplaces?
What if we’ve buried traditional points of sale too soon? Faced with the kind of stiff competition coming from the Web’s giant players and marketplaces that rely on data analytics, sales outlets have experienced, over time, a sharp drop in the volume of their visitors. On the other hand, […]
From multichannel to omnichannel: a revolution in consumer loyalty models
Multichannel approaches have fizzled out. As smartphones are getting even smarter and users are looking for an always-on experience, e-commerce is turning increasingly mobile. Yet, this trend has far from buried the traditional brick-and-mortar shops. These entities are also undergoing a major transformation as they step […]
Our best practices for an efficient Phygital Strategy
Proximity marketing establishes a direct communication channel with the end user. It delivers a powerful messaging based on the user’s location and preferences, to strategically engage with him. Nevertheless, it is critical to facilitate and encourage the access of all user profiles to the Wi-Fi network. Indeed, why […]
Single channel strategies: how to make points of sale smarter?
Digitization has transformed different facets of our daily lives and encouraged a sharp change in use cases. This is especially true in the retail industry where points of sale are key in the overall strategy. Today, 52% of buyers anticipate their purchases by combining on-site and online […]
Smart City: the 2.0 city requires Wi-Fi
As city and smartcities are turning more connected to optimize their management and services, they have reached a point where they just cannot do without Wi-Fi. This technology has become commonplace as the enabler of tomorrow’s smart cities. For these local authorities, the digitization trend, that includes the provisioning […]
Place marketing: is a city just a brand like any other?
Faced with strong competition to attract tourists and business, municipalities must step up efforts to modernize their service offerings and revamp their communications. The challenge is twofold: touristic and commercial; and to tackle it, cities need to switch to brand marketing tactics.
The new brand posture […]
Understanding the importance of customer data
In recent years, digitisation, stockpiling of data, technological evolution, and new laws and regulations have seen a renewed acceleration and have completely shaken up daily life for companies and individuals. There are numerous consequences, from the creation of new careers, to new digital challenges, to paradigm shifts. All of these […]
The World Cup: how stadiums will attract crowds using the customer experience and their Wi-Fi networks
A week after the big win for Les Bleus in Moscow, this seems like a good time to revisit the opinion piece by Duc Phan published on 12 June 2018 in Siècle Digital, in which our expert explained the keys to offering […]