Aérolis chooses QOS Telecom and UCOPIA to provide free Wi-Fi service on its high-end transport line
Customers using the 4 lines of the “LE BUS DIRECT Paris Aéroport” service, a premium service to Paris-Orly and Paris-Charles de Gaulle, benefit from an efficient, free Wi-Fi network that complies with regulatory constraints.
The entire fleet, i.e. 50 coaches, is equipped with the Wi-Fi service. More than half a million Wi-Fi connections are planned on the line in 2016. Aérolis will use data from its Wi-Fi network to address its customers in a personalized way.
Aérolis, a subsidiary of Keolis, the leading public passenger transport group, is a major player in mobility in the Ile-de-France region. Its fleet of 2,100 vehicles transports nearly 85 million passengers each year.
Operating the “Le Bus Direct – Paris Aéroport” service (formerly Cars Air France), a top-of-the-range service to Paris-Orly and Paris-Charles de Gaulle airports, Aérolis wanted to strengthen its value proposition and its service offer. personalized by activating free internet access on its lines, responding to the new concerns of travellers.
“Free Wi-Fi is a strong expectation on the part of our customers and especially foreign tourists wishing to use their own smartphones, tablets and/or laptops to connect to the Internet” emphasizes Christine PASQUIOU, Marketing and Sales Director, Aérolis . “At the heart of our quality approach, our desire was to provide our users with an efficient and secure Wi-Fi service via a captive portal in the colors of our brand but also in compliance with the legislation in force”.
To support it in this project, Aérolis has called on QOS Telecom, a leading Wi-Fi operator in the public passenger transport sector, which has developed a turnkey Cloud “Wi-Fi on board” offer covering the design, deployment and operation of Hotspots services.
“The on-board Wi-Fi connection is a major asset for transport operators as it increases passenger satisfaction, and we are happy to provide the best Internet experience for passengers on the Le Bus Direct – Paris Aéroport service” says Jean- Luc Volcovici, Managing Director of QoS Telecom.
Wi-Fi Analytics and Marketing functionalities are provided by UCOPIA, which proposed a centralized management solution and developed a captive portal in the colors of Le Bus Direct. This interface allows users to connect with a single click, while providing them with an easy and secure high-speed Internet connection.
Security to meet legal compliance requirements
QOS Telecom and UCOPIA have implemented all the mechanisms essential to a secure mobility context: authentication of users and terminals for a limited period, rigorous management of access rights, filtering of content by URL category or even traceability. sessions and user traffic in accordance with anti-terrorism laws. In addition, to meet a requirement for the partitioning of flows and quality of service, the bandwidth per user has been limited, guaranteeing him more productivity and comfort of use.
Capitalize on Wi-Fi network data to understand its users
Via web access in SaaS mode, QOS Telecom made available “Wi-Fi on board” usage statistics from the UCOPIA database, which enabled Aérolis to monitor the rate of membership of its travelers to the Wi-Fi service.
As a continuation of this project, Aérolis plans to capitalize on its network to develop Wi-Fi Marketing solutions and in particular web injection – sending targeted content – which will enable it to optimize the experience of its users and create value-added services.
UCOPIA’s Analytics services make it possible, through the collection of value-added data, to improve communication through a better understanding of the uses of wireless networks, user profiles and thus deliver a personalized message in time. real to customers connected directly in their browsing session.
By developing a free, reliable and secure Wi-Fi network while using its data, Aérolis is strengthening the attractiveness of its transport line while offering its customers personalized services.
About Telecom QoS
A leading French WiFi operator in its sector, QoS Telecom offers innovative WiFi solutions to public transport operators, local authorities and businesses. The company owes its expertise in Telecom networks to its founders, particularly in terms of management of complex infrastructures for private entities or local authorities. Specialists in Quality of Service management – the concept “QoS” covering the availability and performance of infrastructures – QoS Telecom has acquired a complete know-how regarding the value chain. For more information, visit: http://www.qostelecom.fr/
