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UCOPIA’s expertise in a dedicated White Paper

July 24th, 2018|

Understanding the importance of customer data
In recent years, digitisation, stockpiling of data, technological evolution, and new laws and regulations have seen a renewed acceleration and have completely shaken up daily life for companies and individuals. There are numerous consequences, from the creation of new careers, to new digital challenges, to paradigm shifts. All of these […]

Back on the success of the FIFA WorldCup 2018 in Russia

July 24th, 2018|

The World Cup: how stadiums will attract crowds using the customer experience and their Wi-Fi networks
A week after the big win for Les Bleus in Moscow, this seems like a good time to revisit the opinion piece by Duc Phan published on 12 June 2018 in Siècle Digital, in which our expert explained the keys to offering […]

Which smartphone experiences to create in music festivals?

July 24th, 2018|

Music Festivals: without Wi-Fi, the party could be over
In 2017, French people spent, on average, close to five hours per day on their screens: in this ultra-connected era, music festivals, often located in isolated places without 4G, need to increase their digital offerings. It’s a true economic challenge and, facing growing competition, festivals are finding […]

Adapt your marketing strategy, the first keys after GDPR

July 23rd, 2018|

Will the GDPR move us into a new era in marketing strategies?
Compliance is not an end in itself. While the GDPR has a significant effect on marketing strategies by imposing new standards to be incorporated, it also pushes brands to adopt a new consumer-centric policy oriented towards authenticity. The opportunity for brands is to […]

Invent the tourism of the futur

July 23rd, 2018|

Wi-Fi: a real opportunity for towns!
While on holiday, 34% of French people make free Wi-Fi their top criterion in choosing a hotel. In the summer, just as during the rest of the year, Wi-Fi is more than ever before a top concern for people, a symptom of our ultra-connected society. For towns, Wi-Fi can be […]

Tailored digital experience: focus on the museums…

July 23rd, 2018|

Museums 2.0: a user experience to drive attendance  
In spite of more numerous and increasingly modern exhibitions, museums in Paris are struggling to stabilise their attendance rates. Causes include the 2015 terrorist attacks, which brought about a sharp drop in tourism, and a change in societal norms, with people seeing these strict cultural spaces, where […]

GDPR and Marketing: the first steps…

July 3rd, 2018|

GDPR: what doesn’t kill Marketing…makes it stronger
The GDPR, which recently came into force, has been wholeheartedly welcomed by consumers far and wide, as a shield of privacy for their personal data. On the other hand, many business houses that are beholden to this regulation have started to cringe. Can the protection of personal data […]

Antiterrorist legislation and GDPR

May 23rd, 2018|

UCOPIA contributes to compliance with the GDPR, the new EU regulation for privacy of personal data
 

The UCOPIA offerings for Wi-Fi access management and Proximity Marketing are compliant with the GDPR as the regulation came into force recently on May 25, and supports the provisions of antiterrorist legislation.
UCOPIA provides assistance to channel partners […]

UCOPIA and the Wi-Fi4EU initiative

May 23rd, 2018|

UCOPIA Supports the Wi-Fi4EU Program for Expanding the Availability of Wi-Fi in Europe
 UCOPIA provides an additional 20% discount for all projects falling under the WiFi4EU scheme and which includes a UCOPIA license
 

 Montrouge, France – May, 31 2018.

UCOPIA, the European leader in Wi-Fi connectivity and proximity user experience (UX), announces that its contribution to the […]

A customer experience success on the French Riviera!

May 23rd, 2018|

The Aéroports de la Côte d’Azur Group: how to revamp customer experience through Wi-Fi proximity marketing
With the transiting of 13 million+ passengers in 2017 through the City of Nice airport (Aéroports de la Côte d’Azur Group), this is now the second largest airport in France. Nowadays, it has become vital for any airport to adapt […]